Finding the best mailchimp alternatives free has become a major priority for businesses, creators, and marketers who want powerful email marketing features without unexpected costs. While Mailchimp remains a popular platform, its limitations on the free plan, plus frequent pricing changes, often push users to explore more flexible tools. Many beginners prefer easy editors, generous subscriber limits, and automation features that don’t require immediate upgrades. Fortunately, several email marketing platforms now offer strong free plans with modern templates, automation workflows, segmentation tools, and better value overall.
These mailchimp alternatives free options help businesses maintain consistent communication, nurture leads, and build long-term engagement without spending on paid plans right away. Whether you’re a small business owner, blogger, freelancer, or eCommerce brand, you can find a tool that matches your workflow, design preferences, and campaign goals. The list below includes the top options available today, each offering practical features that support growth from day one. Explore them to choose a platform that fits your email marketing strategy perfectly.
Quick Comparison Table
| Tool | Free Plan Highlights | Automation | Templates | Subscriber Limit |
| MailerLite | Drag-and-drop editor, landing pages, forms | Yes | Modern & clean | 1,000 subscribers |
| Brevo (Sendinblue) | Unlimited subscribers, daily sending limit | Yes | Responsive | Unlimited |
| Benchmark Email | Template library, polls & surveys | Basic | Responsive designs | 500 subscribers |
| Moosend | Advanced workflows (trial), segmentation | Yes | Customizable | Limited trial |
| HubSpot Email Marketing | Free CRM, forms, live chat | Yes | Professional layouts | 1,000 contacts |
| SendPulse | Email + SMS + push notifications | Yes | Responsive | 500 subscribers |
| Mailjet | API email + team collaboration | Basic | Simple designs | 200 emails/day |
| Zoho Campaigns | CRM integration, workflows, A/B tests | Yes | Polished templates | 2,000 subscribers |
Why Look for Mailchimp Alternatives Free Tools?
Here are a few common reasons why users search for Mailchimp alternatives free tools:
- Limited Free Plan
Mailchimp limits many automation features, customer journey options, and email scheduling tools on its free plan. Users who want more flexibility end up paying sooner than expected. - Pricing Increases
Mailchimp’s pricing has risen significantly over the years. As your email list grows, your costs increase sharply, making it difficult for small businesses to maintain. - Restricted Templates and Designs
Some users feel the free templates appear outdated or not customizable enough unless you upgrade to a paid plan. - Complex Navigation After Updates
Mailchimp’s interface updates have made the dashboard more complex, especially for beginners who want simplicity in their marketing tools. - Better Free Options Available
Today, many platforms offer email automation, segmentation, landing pages, and high deliverability, even on free plans. These Mailchimp alternatives free tools give businesses more power from day one.
Top 8 Mailchimp Alternatives Free Tools
Below are the best free tools you can consider. Each one offers a solid set of features, user-friendly workflows, and flexible templates to help you scale your email marketing efforts without spending money.
1. MailerLite
MailerLite is one of the strongest mailchimp alternatives free available today. The platform offers clean templates, a smooth drag-and-drop editor, and a straightforward interface that feels refreshing compared to Mailchimp’s complex dashboard. Even on the free plan, MailerLite allows you to create beautiful newsletters, landing pages, signup forms, and automated email sequences.
The free tier includes advanced features like segmentation, A/B testing, and email scheduling. You also get a generous sending limit, making it ideal for small businesses, creators, and startups looking for growth. Many beginners prefer MailerLite because it is simple, visually appealing, and packed with features that help them launch campaigns quickly. Whether you want to welcome new subscribers, send promotions, or nurture long-term relationships, MailerLite supports your goals without forcing you to upgrade too soon.
Key Features
- Drag-and-drop editor with modern templates
- Free plan includes automation, segmentation, A/B testing
- Landing pages, pop-ups, and signup forms
- Strong deliverability and clean interface
Best For
Beginners, creators, and small businesses wanting simplicity and automation on a free plan.
2. Sendinblue (Brevo)
Brevo is another popular option among people searching for mailchimp alternatives free. It provides powerful email marketing features, automation workflows, and transactional email capabilities, all packed inside a friendly interface. Brevo stands out because its free plan offers unlimited subscribers, allowing you to grow your list without worrying about costs.
You can send a fixed number of emails daily, which encourages businesses to focus on quality rather than mass sending. Brevo’s automation builder helps you set up welcome sequences, abandoned cart reminders, and drip campaigns. It also integrates well with eCommerce platforms like WooCommerce and Shopify, making it a top choice for online stores. The free plan offers rich insights and analytics, helping you track open rates, click-throughs, and campaign performance without paying for upgrades.
Key Features
- Unlimited subscribers on the free plan
- Automation workflows for welcome flows & abandoned carts
- Daily email sending limit that encourages quality engagement
- Integrations with Shopify, WooCommerce & CRM tools
Best For
- eCommerce stores and businesses needing automation + transactional emails within a free tier
3. Benchmark Email
Benchmark Email is a modern platform and an excellent choice for those looking for mailchimp alternatives free that come with intuitive tools and responsive templates. The interface is clean and user-friendly, making it a perfect fit for beginners. One of Benchmark’s biggest advantages is its vast template library and easy-to-use editor that helps you design stunning email campaigns within minutes.
The free plan includes basic automation workflows like welcome emails, list segmentation features, and reporting tools. You can also take advantage of polls, surveys, and signup forms to keep your subscribers engaged. Benchmark Email is especially suitable for bloggers, freelancers, and small businesses that want simplicity without sacrificing quality. Its deliverability rates are also strong, ensuring your emails reach the inbox consistently. Benchmark serves as a reliable alternative if you want beautiful designs paired with effective marketing features.
Key Features
- Huge template library and responsive designs
- Basic automation, segmentation & reporting in free plan
- Drag-and-drop editor for fast campaign creation
- Engagement tools like surveys, polls & signup forms
Best For
- Bloggers, freelancers, and small businesses wanting simplicity and visually appealing email templates.
4. Moosend
Moosend is a robust platform that deserves a place on this list of mailchimp alternatives free for its powerful automation workflows and customization features. The platform is known for its advanced automation builder, which allows you to create complex email journeys based on user behavior. While Moosend’s free trial is limited, it still offers enough features for users to test automation, segmentation, and campaign performance.
You can build personalized email campaigns using their drag-and-drop editor, choose from a variety of templates, and monitor performance through detailed analytics. The platform is especially beneficial for businesses that want strong automation capabilities without an overwhelming setup. Moosend supports eCommerce tracking, conditional content, personalized recommendations, and more. It is ideal for users who want to explore automation before investing in a long-term email marketing solution.
Key Features
- Powerful automation builder with conditional flows
- Advanced segmentation and personalization
- Drag-and-drop email editor with customizable templates
- Detailed analytics and eCommerce tracking
Best For
- Users wanting advanced automation capabilities before committing to a paid plan.
5. HubSpot Email Marketing
HubSpot is known for its CRM platform, but it also offers a powerful free email marketing tool. For anyone searching for mailchimp alternatives free, HubSpot stands out because its free plan includes email marketing, CRM, forms, live chat, and contact management all in one place. You can automate tasks, build email sequences, and create personalized experiences without additional cost.
The drag-and-drop email builder helps you design attractive newsletters, announcements, and promotional campaigns. What makes HubSpot unique is the seamless connection between email marketing and CRM data. You can track user behavior, segment audiences, and create more meaningful campaigns. The free plan is ideal for small businesses that want an all-in-one system that manages customer relationships alongside email communications. HubSpot’s deliverability is strong, and the interface remains beginner-friendly despite its powerful features.
Key Features
- Comes with free CRM, forms, live chat & tracking
- Automated email sequences and personalization
- Drag-and-drop builder with pre-designed layouts
- Unified contact data for smart segmentation
Best For
- Small businesses needing an all-in-one CRM + email solution for free.
6. SendPulse
SendPulse is a multi-channel marketing platform and a valuable addition to this list of mailchimp alternatives free. It offers email marketing, SMS campaigns, web push notifications, and chatbots, all connected through one dashboard. The free plan is generous and provides tools for sending newsletters, creating automation flows, and segmenting contacts.
The platform offers smooth drag-and-drop editing, responsive templates, and subscriber analytics. What makes SendPulse special is its multi-channel approach, which allows businesses to reach customers through several communication methods. You can increase engagement, deliver promotions, and automate tasks using their advanced flow builder. The free plan comes with decent sending limits and supports both small businesses and growing teams. SendPulse’s interface is clean, making it easy to manage campaigns without confusion.
Key Features
- Multi-channel marketing: email, SMS, push notifications, chatbots
- Automation flows and segmentation included in free plan
- Visual drag-and-drop builder
- Responsive templates + detailed analytics
Best For
- Businesses wanting multi-channel communication beyond email.
7. Mailjet
Mailjet is a strong, developer-friendly email marketing tool and another great option among mailchimp alternatives free. It is especially popular with startups and businesses that want API-based email solutions. The platform supports transactional and marketing emails on its free plan, making it useful for eCommerce stores and SaaS companies that need reliable email infrastructure.
The free plan lets you access basic email marketing tools, list segmentation features, A/B testing, and a collaborative editing environment. Mailjet’s interface supports real-time editing for teams, helping marketers and designers work together efficiently. You can build attractive newsletters, manage contacts, and check performance analytics without upgrading immediately. Mailjet offers strong deliverability and supports flexible sending limits, ideal for users who want a stable, scalable email solution without high costs.
Key Features
- Supports transactional + marketing emails on free tier
- Real-time team collaboration for email creation
- Segmentation, A/B testing & API integrations
- Strong developer tools and scalable infrastructure
Best For
- Startups, SaaS, and developers needing API-based email solutions.
8. Zoho Campaigns
Zoho Campaigns is an excellent addition to the mailchimp alternatives free list, especially for businesses already using the Zoho ecosystem. The free plan includes segmentation, workflows, signup forms, A/B testing, and subscriber management tools. Zoho Campaigns integrates easily with Zoho CRM, making it possible to run deeply personalized campaigns based on user data.
The editor offers drag-and-drop simplicity, and the templates help you create polished emails quickly. If you’re a small business or startup managing multiple tasks, Zoho Campaigns provides an efficient solution that does not require heavy learning. You can automate onboarding emails, send promotional campaigns, and track performance through detailed reports. The platform’s free tier is strong enough for beginners who want to build audience engagement without worrying about cost.
Key Features
- Integrates deeply with Zoho CRM
- Free plan includes workflows, segmentation & A/B testing
- Responsive templates + easy drag-and-drop builder
- Subscriber management and detailed analytics
Best For
- Small businesses and Zoho ecosystem users wanting CRM-connected email marketing.
Conclusion
Choosing the right mailchimp alternatives free gives you more flexibility, better features, and a smoother experience compared to Mailchimp’s limited free plan. Several platforms now offer generous sending limits, modern templates, and strong automation without requiring an early upgrade. This allows businesses to grow their audience, send professional campaigns, and build long-term engagement without additional cost.
MailerLite offers simplicity, Brevo provides powerful automation, and HubSpot delivers an all-in-one CRM experience. Tools like Benchmark Email, SendPulse, Mailjet, and Zoho Campaigns each offer unique advantages that support different marketing goals. With these options, you can manage your email campaigns confidently while maintaining control over your budget. These mailchimp alternatives free allow you to create better-performing emails, automate customer journeys, and scale your marketing strategy from day one. By picking the right platform, you ensure a strong foundation for consistent communication and business growth.
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