Email marketing remains one of the most effective ways to communicate with customers, nurture leads, and convert prospects into loyal buyers. However, most businesses struggle to maintain consistency, deliver relevant content, and create personalized messages that truly resonate. This is where hubspot email marketing becomes a powerful advantage. It gives you an intuitive platform that combines CRM data, automation, segmentation, and analytics all in one place. 

Whether you want to send simple newsletters or build multi-step automated workflows, HubSpot makes the process seamless for marketers at every level. With smart features like drag-and-drop editing, behavior-based triggers, and real-time performance tracking, it helps you design and deliver meaningful campaigns without relying on complex tools. This guide walks you through its benefits, pricing, setup process, and workflow automation so you can build high-performing email campaigns with confidence.

Why HubSpot for Email Marketing?

HubSpot stands out as a leading choice for email marketing because it combines ease of use, automation power, and a fully integrated ecosystem. Businesses no longer need to juggle multiple tools for CRM, email campaigns, and analytics, everything is managed in one platform, saving time and reducing data fragmentation.

Fully Integrated Ecosystem

With HubSpot, your CRM, email marketing, automation, analytics, and customer service tools all work together seamlessly. This integration ensures that every email you send is informed by accurate customer data, enabling smarter targeting and more personalized communication.

Simplified Email Creation

Creating professional emails is straightforward, even without design or coding skills. The platform’s drag-and-drop editor, reusable modules, personalization tokens, and responsive templates let you craft polished campaigns that look great across devices, whether you’re sending newsletters, promotions, or onboarding sequences.

Advanced Automation Workflows

HubSpot’s automation capabilities take your campaigns to the next level. Emails can be triggered by user actions, form submissions, page visits, downloads, or inactivity, helping you deliver timely, relevant messages that nurture leads and strengthen customer relationships.

Together, these features make HubSpot an all-in-one solution that empowers marketers to create, automate, and optimize campaigns efficiently while driving measurable results.

Why HubSpot Email Marketing Matters

Most businesses struggle with consistency, timing, and personalization in email campaigns. Without automation, managing email sequences becomes time-consuming and repetitive. HubSpot email marketing removes those limitations by offering built-in CRM data, behavior-based triggers, and an editor that lets you build emails without touching code. You can create deeper customer connections using smart content, targeting, and well-timed sequences.

HubSpot also allows you to measure open rates, click-through rates, bounce rates, and overall engagement. This clear visibility helps you understand what resonates with your audience and adjust your campaigns accordingly. When you combine CRM insights with automation, you deliver messages that feel relevant instead of generic.

Detailed Pricing Structure for HubSpot Marketing 

Plan	Monthly Pricing & Key Details
Free Marketing Tools	$0/month, includes basic email sends, forms, CRM, contact management. (HubSpot Blog)
Marketing Hub Starter	$15/month per seat (when billed annually) for the Marketing Hub. (Forbes) Includes – 1,000 marketing contacts. (smile-comfort.com)
Marketing Hub Professional	$800/month (if paid annually) or $890/month (for monthly billing) (Landingi) Also has a one-time onboarding fee of $3,000. (smile-comfort.com)
Marketing Hub Enterprise	$3,600/month for large-scale teams. (HubSpot Blog) Onboarding fee: $7,000 (or similar, depending on source) for setup. (HubSpot Blog)

Steps to Create Automated Marketing Emails in HubSpot

Now, let’s get started with the steps to build your automated emails.

Step 1: Choose Your HubSpot Plan

Before you start creating emails, you must choose the HubSpot plan that fits your business needs. HubSpot offers a free tier with basic email tools, but businesses that want to run automated campaigns need Marketing Hub Starter, Professional, or Enterprise. Each plan offers different features, such as advanced automation, A/B testing, and smart personalization.

Once you create your account, take advantage of HubSpot Academy tutorials to understand the dashboard, workflows, and CRM structure. HubSpot makes onboarding simple, so you can quickly import contacts, organize lists, and prepare your foundation for future automation. Choosing the right plan ensures your HubSpot email marketing strategy runs smoothly and scales as your business grows.

Step 2: Decide the Email Editor You Want to Use

HubSpot gives you two main editors: the Standard Editor and the Drag-and-Drop Editor. Deciding which one to use depends on your design comfort and customization needs. The Standard Editor works well for structured, text-focused emails like newsletters, onboarding messages, or simple promotional updates. It gives you clean layouts without too many design layers.

If you want more visual flexibility, the Drag-and-Drop Editor is the better choice. It allows you to place images, buttons, and content blocks by simply dragging them across the canvas. This capability makes it ideal for promotional campaigns, eCommerce product showcases, or visually engaging email sequences. Understanding which editor suits your goals helps you build efficient campaigns with HubSpot email marketing.

Step 3: Build an Email Using the Standard Editor

To create an automated email using the Standard Editor, go to Marketing > Email, then click Create Email. Choose a template that matches your purpose, whether it’s a welcome message, lead nurturing email, or event announcement. Enter a descriptive email name so you can easily identify it later.

Inside the editor, add your subject line, preview text, body content, and personalization tokens. You can include customer names, company names, or behavioral details from your CRM. Next, move to the Recipients tab and choose “Saved for Automation” so your email becomes available in workflows.

Before finalizing, check your email settings, confirm your design, and click Save for Automation. This ensures the email integrates seamlessly with your HubSpot email marketing workflow.

Step 4: Build an Email Using the Drag-and-Drop Editor

If you prefer a more visual design experience, select the Drag-and-Drop Editor. Navigate to Marketing > Email > Create Email, choose “Automated,” and then browse through the available templates. HubSpot provides multiple layout options that allow you to showcase images, CTAs, and interactive design blocks.

Once inside the editor, begin customizing the structure. You can drag images, text boxes, buttons, and dividers into any section. This makes it easy to build promotional emails, product highlights, or visually rich campaigns. Adjust spacing, colors, fonts, and alignment to match your brand identity.

When you finish designing, move to the Settings tab and ensure the send type remains set to automated. Click Review and Save, then select Save for Automation. This prepares your email for use in your HubSpot email marketing workflows.

Step 5: Create and Use Emails in Workflows

Workflows are the core of automation in HubSpot. Go to Automation > Workflows and choose whether you want to create a brand-new workflow or modify an existing one. 

Workflows let you trigger emails based on user actions, form submissions, page visits, downloads, purchases, and more.

Click the “+” icon to add your first action, then select Send Email. After selecting the “Create New Email” option, fill in your subject, body, personalization tokens, and settings. You can also adjust delays, branching logic, and follow-up actions.

Once you save the email, it becomes part of your automated sequence. Workflows ensure your audience receives timely, relevant messages without manual effort. This is the most powerful part of HubSpot email marketing, enabling long-term engagement with minimal ongoing work.

With these steps completed, your automated emails are ready to engage your audience efficiently and effectively.

Troubleshooting common issues

• Emails land in Promotions tab (Gmail): focus on plain text ratio, reduce heavy sales language, ask subscribers to move you to Primary, and use consistent from name.
• High bounce rate: check contact data quality and SPF/DKIM settings. Remove old, role-based addresses.
• Personalization missing: set proper fallback text for tokens and ensure property values exist.
• Automation not triggering: check enrollment triggers, re-enrollment settings, and suppression lists.

Conclusion

Mastering modern email campaigns requires the right blend of strategy, automation, and insights, and that’s exactly what hubspot email marketing delivers. By combining a unified CRM, behavior-driven automation, and easy-to-build templates, HubSpot empowers marketers to send timely, relevant, and engaging messages at scale. Once your workflows, lists, and email templates are set up, the platform handles the repetitive work for you, ensuring that subscribers receive communication tailored to their interests and actions. The built-in analytics further help you understand what’s working by tracking opens, clicks, engagement patterns, and content performance. 

As a result, you can refine campaigns continuously and focus on building stronger customer relationships. Whether you’re a beginner or an experienced marketer, HubSpot gives you the tools to maximize impact and create campaigns that drive real results for your business.