Choosing the right email marketing platform can be challenging, especially when you need powerful automation, customizable templates, segmentation, and affordable pricing. While Mailchimp remains a popular choice, many businesses are now exploring alternatives that offer better features, flexibility, and value for money. Whether you’re a beginner, creator, eCommerce brand, or a growing company, there are several email services that can match and even exceed, its capabilities.

This guide breaks down the 8 best email services like Mailchimp to help you compare their strengths, pricing, automation level, and unique features. From all-in-one CRM platforms to creator-focused tools and multichannel marketing systems, each option offers something different based on your goals. You’ll also find a detailed comparison table and key features to look for so you can make an informed choice. If you’re searching for a platform that’s easy to use yet powerful enough to scale with your business, these Mailchimp alternatives offer reliable, feature-rich solutions for every type of marketer.

Key Features To Look For In Email Services 

When choosing alternatives, focus on these essential features:

• Powerful automation workflows: Look for tools that allow advanced triggers based on user actions, purchase history, and engagement.
• Segmentation & tagging: Essential for sending personalized content to specific audience groups.
• High-quality templates: A good drag-and-drop builder helps you design emails quickly without technical skills.
• Landing pages & forms: Helpful for collecting leads and running promotions without using external tools.
• CRM or sales tracking: Useful for businesses that need to manage leads and customer journeys.
• eCommerce integrations: Necessary if you run a store on Shopify, WooCommerce, or Magento.
• Multichannel communication: SMS, WhatsApp, push notifications, or chat tools enhance customer engagement.
• Transparent pricing: Look for plans that grow affordably with your business.

Comparison Table

Email Service	Best For	Automation Level	Pricing	Unique Strength
HubSpot	Scaling businesses needing CRM + marketing	Advanced	Higher	All-in-one CRM, sales, marketing & automation
MailerLite	Beginners, small businesses, creators	Strong	Affordable	Clean UI + powerful features without complexity
Brevo (Sendinblue)	Multichannel marketing (Email + SMS + WhatsApp)	Advanced	Volume-based	SMS & WhatsApp automation + CRM
ConvertKit	Creators, bloggers, coaches	Medium	Moderate	Clean text emails + tag-based subscribers
Constant Contact	Local businesses & nonprofits	Basic	Higher	Event management & social posting tools
ActiveCampaign	Growing & advanced businesses	Very Advanced	Higher	Deep automation + built-in CRM & predictive sending
Moosend	eCommerce stores & startups	Strong	Low	Behavioral tracking + product recommendations
GetResponse	Funnels, webinars, multi-channel marketing	Advanced	Moderate	Webinar hosting + conversion funnel builder

Best 8 Email Services Like Mailchimp

1. HubSpot

HubSpot is one of the most powerful email services like Mailchimp, especially for businesses that want a complete CRM and marketing automation system in one place. Its built-in CRM automatically tracks contacts, interactions, and customer journeys, making it easier to send personalized campaigns based on real user behavior. The email builder is beginner-friendly, offering drag-and-drop templates, smart personalization, A/B testing, and advanced reporting, perfect for businesses that want both simplicity and depth.

What makes HubSpot stand out is its seamless integration across marketing, sales, and customer service tools. You can automate workflows, score leads, track sales pipelines, and nurture customers, all without switching platforms. HubSpot also supports landing pages, live chat, forms, and AI-powered content tools that improve campaign performance. Although its advanced features come at a higher price, the value it provides for scaling businesses is unmatched. For companies that want CRM, automation, and email marketing under one roof, HubSpot is one of the most comprehensive email services.

2. MailerLite

MailerLite is one of the most popular email services like Mailchimp because it offers simplicity, affordability, and strong automation features. Its clean interface makes it easy for beginners to create campaigns without feeling overwhelmed. The drag-and-drop builder provides creative freedom, allowing you to design newsletters, landing pages, and pop-ups with precision. MailerLite also supports advanced segmentation, letting you target subscribers based on behavior, interests, or engagement history.

Its automation builder lets you create personalized workflows for onboarding, promotions, and lead nurturing. You also get A/B testing, analytics, and eCommerce integrations with platforms like Shopify and WooCommerce. Another highlight is its transparent and budget-friendly pricing, which makes it ideal for small businesses, creators, and startups. Whether you’re launching campaigns or building funnels, MailerLite gives you flexibility without unnecessary complexity, making it one of the most reliable email services for long-term growth. 

3. Brevo (Sendinblue)

Brevo, formerly known as Sendinblue, stands out as one of the most powerful email services like Mailchimp because it combines email, SMS, WhatsApp, and CRM tools in one platform. This all-in-one marketing solution helps businesses communicate across multiple channels without needing separate tools. Its visual automation builder lets you design advanced workflows triggered by user behavior, page visits, purchases, or engagement history.

Brevo’s pricing model charges based on email volume rather than subscriber count, making it extremely cost-effective for large lists. Businesses can send SMS campaigns, automate reminders, run WhatsApp promotions, and manage contacts using built-in CRM tools. You also get transactional email features, detailed reporting, and real-time performance insights. With eCommerce integrations, signup forms, landing pages, and live chat, Brevo becomes a complete customer communication platform. For brands that want powerful automation and multi-channel capabilities, Brevo is one of the strongest email services available.

4. ConvertKit

ConvertKit is one of the best email services like Mailchimp for creators, bloggers, coaches, and personal brands who want simplicity without losing automation. Unlike traditional platforms, ConvertKit focuses on clean, text-based email designs that improve deliverability and feel more personal. Its visual automation builder lets you create sequences, tag subscribers based on actions, and deliver content tailored to user interests.

The tag-based subscriber system helps you avoid duplicate contacts while organizing your audience more efficiently than traditional lists. ConvertKit also includes landing pages, signup forms, and tools for selling digital products, making it an excellent choice for creators building an online business. The platform’s email editor keeps campaigns distraction-free and focused on storytelling. With features like link triggers, audience segmentation, broadcast scheduling, and integration with major creator platforms, ConvertKit becomes a streamlined yet powerful alternative. Its simplicity and creator-friendly design make it one of the most effective email services.

5. Constant Contact

Constant Contact remains a reliable choice for businesses searching for email services like Mailchimp with strong customer support and user-friendly tools. Known for its straightforward interface, it helps beginners create professional emails without needing technical skills. The platform provides customizable templates, list management features, and basic automation suitable for small businesses, nonprofits, and local service providers.

Constant Contact also includes event management tools, which allow users to create event registrations, send invitations, and track attendance, something that differentiates it from many competitors. The platform supports social media posting, integrations with major eCommerce platforms, and detailed reporting to track open rates, clicks, and engagement. While its automation is simpler compared to advanced tools, its ease of use and strong support make it appealing to users who want a no-stress email marketing solution. If you want dependable and beginner-friendly email services, Constant Contact is a strong choice for long-term use.

6. ActiveCampaign

ActiveCampaign is one of the most advanced email services like Mailchimp, especially for businesses that want deep automation, CRM capabilities, and high-level personalization. Its visual automation builder lets you create complex workflows that adapt to user behavior, engagement signals, and purchase activity. This makes it ideal for brands wanting precise targeting and automated customer journeys.

ActiveCampaign’s built-in CRM system helps sales and marketing teams work together to manage pipelines, score leads, and improve follow-ups. With predictive sending, dynamic email content, and segmentation tools, the platform delivers highly personalized campaigns. You also get landing pages, forms, site tracking, and detailed reporting to refine performance. Although ActiveCampaign comes at a higher cost than simpler tools, its powerful automation capabilities justify the investment for scaling businesses. Its ability to manage both marketing and sales workflows makes ActiveCampaign one of the most feature-rich email services.

7. Moosend

Moosend is a cost-effective and feature-rich alternative among email services like Mailchimp, offering strong automation, personalization, and eCommerce capabilities. The platform includes an easy-to-use drag-and-drop builder that helps you create visually appealing newsletters, landing pages, and signup forms. Moosend’s automation tools allow you to design workflows tailored to customer actions such as purchases, abandoned carts, and browsing behavior.

Its real-time analytics help you measure performance, track engagement, and optimize your strategy. Moosend integrates with popular eCommerce platforms like Shopify, WooCommerce, and Magento, making it ideal for online stores. You also get behavioral tracking features that allow you to send product recommendations and personalized messages. With affordable pricing and generous features, Moosend appeals to startups and small businesses wanting advanced capabilities without high costs. For marketers looking for flexible and budget-friendly email services, Moosend delivers strong value and performance.

8. GetResponse

 

GetResponse is one of the most versatile email services like Mailchimp, offering a complete marketing suite that includes email campaigns, automation, webinars, landing pages, and sales funnels. Its automation builder allows you to create detailed workflows with behavioral triggers, segmentation options, and personalized sequences. This makes it a powerful tool for businesses that want more than basic email marketing.

The platform’s webinar hosting stands out as a unique feature, helping trainers, coaches, and educators run events directly inside their marketing tool. GetResponse also provides advanced analytics, A/B testing, and eCommerce integrations to support online stores. With its conversion funnel builder, you can design full marketing journeys from lead generation to sales. Whether you’re building funnels, running promotions, or automating customer follow-ups, GetResponse offers a complete solution. Its all-in-one functionality makes it one of the strongest email services for businesses seeking multi-channel marketing tools.

Conclusion 

Finding the best email services like Mailchimp depends on your goals, budget, and the level of automation you need. Some platforms, like HubSpot and ActiveCampaign, offer advanced CRM and powerful automation for scaling businesses. Others, such as MailerLite and Moosend, provide user-friendly tools at affordable prices, making them great choices for beginners and small teams. If you need multi-channel marketing, Brevo stands out, while ConvertKit remains a top pick for creators focusing on personal branding and digital products. GetResponse also offers added value with built-in funnels and webinars.

Each platform listed in this guide brings unique strengths to the table, ensuring that businesses of all sizes can find the right fit. By evaluating features like segmentation, templates, pricing, and integrations, you can confidently choose an email marketing service that aligns with your objectives. These Mailchimp alternatives provide flexibility, scalability, and ease of use, helping you create more effective and engaging campaigns.

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